Originally Published on January 26, 2017

More and more these days you may have noticed a real estate for sale sign embellished with another, what we in the business call “Sign Rider”, hanging down from it and advertising “Coming Soon”. What exactly does that mean? If you are a buyer, how do you proceed if you like the neighborhood and the curb appeal and want to know more? If you are a seller, why would you want to use this approach when marketing your home? Finally, if you are an agent with a buyer client, how can you show and potentially sell this property if it is not in MLS? If you are a real estate Designated Broker or manager, what are the risks and benefits to you and your agents when utilizing a “Coming Soon” program? READ MORE